Browsing: Moto 360

Craftsmanship … style … burritos

In a campaign announcing the release of the Moto 360 smartwatch, Motorola has aimed a satirical barb at the tropes that have so long provided content for cliched advertisements dedicated to high-end timepieces. Extreme closeups, slow-motion cinematography, snooty classical music and the soothing murmurings of an unseen narrator all combine to give each spot the look and feel of a standard watch ad. But just when it looks as though things are going to follow the usual script, things take a rather unexpected and very modern turn.