Music and marketing have long been pretty cosy bedfellows. Jingles from many moons ago can often still be recited, bands regularly lend their tunes to ads, and brands are now even creating playlists on Spotify. But V and Colenso BBDO have taken that marriage to a new, hi-tech level with the V Motion Project. And, following on from the launch of the TVC recently, it released the full-length music video on Friday on TVNZ’s U-Live.
Browsing: Motion Project
Sugar is on the receiving end of some extra attention at the moment for its supposed effects on health and, as this very interesting piece in The Guardian shows, the finger is being pointed at the food we eat and drink we swallow for leading to an average 19kg increase in weight since the mid-’60s. But hey, at least the ad campaigns for these sugary elixirs are cool. Right? Anyway, the next instalment of V’s Motion Project has gone live, with “technology experts, motion graphic artists, dancers, Burundi drummers, guitarists, marching bands and the vocal talent of Brandon Black from The Wyld” banding together to create the track, ‘Can’t Help Myself’. Pull your hoody up, let your pants hang low and download it here.