Browsing: Mother’s Day
Teenage boys aren’t known for showing affection toward their mothers, but Paper Plus has worked out a way to get more than just a grunt out of them. To celebrate Mother’s Day it teamed up with FCB to encourage Kiwi kids to say it with a book, and tell their mums how much they love them.
P&G has been beating its ‘Proud Sponsor of Mums’ drum for a few years now, largely in support of its Olympics sponsorship. And, to celebrate the 100th anniversary of Mother’s Day, it’s launched another heart-string tugger that’s already clocked up six million views. But not everybody appreciates the sentiment, with Mia Frazier laying into the patronising, regressive stereotypes in the New Republic.