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Mother’s Day 2017: commercial messages of love
The commercial spirit was strong this Mother’s Day, with New World, Countdown, Air New Zealand and a few others giving a nod to the matriarchs of the nation.
Browsing: Mother’s Day
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Lotto and DDB celebrate the magic of mums
It’s Mother’s Day next weekend, and Lotto is bringing our attention to all the things that magically happen thanks to the unspoken efforts of mum.
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Who shared the love on Mother’s Day?
While many Kiwi mums appreciate breakfast in bed, being taken out for a meal, or watching the kids take over the meaning duties, we check out some of the brands that stepped up the game with some creative campaigns for Mother’s Day.
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Paper Plus makes it easier to say ‘I love you’ on Mother’s Day—UPDATED
Teenage boys aren’t known for showing affection toward their mothers, but Paper Plus has worked out a way to get more than just a grunt out of them. To celebrate Mother’s Day it teamed up with FCB to encourage Kiwi kids to say it with a book, and tell their mums how much they love them.
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Mum’s the word
P&G has been beating its ‘Proud Sponsor of Mums’ drum for a few years now, largely in support of its Olympics sponsorship. And, to celebrate the 100th anniversary of Mother’s Day, it’s launched another heart-string tugger that’s already clocked up six million views. But not everybody appreciates the sentiment, with Mia Frazier laying into the patronising, regressive stereotypes in the New Republic.