articles tagged 'more fm'

MediaWorks rejoices as More FM claims clean sweep at NZ Radio Awards

  • Marketing
  • May 18, 2012
  • StopPress Team
MediaWorks rejoices as More FM claims clean sweep at NZ Radio Awards

52 awards acknowledging on-air personalities, programming, news and sports reporting, promotions, creativity and production, sales and community involvement were handed out via webcast last week at the 2012 New Zealand Radio Awards, and MediaWorks Radio is claiming victory after nabbing 21 of them, with More FM taking all three station of the year accolades.

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Sweet confections vie for consumer affection with elaborate experiential campaign

  • Advertising
  • January 23, 2012
  • Ben Fahy
Sweet confections vie for consumer affection with elaborate experiential campaign

As brands try to rise above the rabble and somehow etch themselves into the minds of consumers in a positive fashion, experiential marketing—and the associated brand generosity—is becoming much more prevalent. And, as the multi-faceted Great Pascall Road Trip campaign shows, these experiential elements are increasingly becoming the glue that helps bind major promotions together.

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Change spared...

  • Digital
  • October 24, 2011
  • StopPress Team
Change spared...

...as More FM welcomes a new breakfast trio, Christchurch mayor Bob Parker gets something to smile about, Young & Shand add two more to the growing flock, Adshel appoints an interim chief exec, ZenithOptimedia sends one of its own to China and Phantom Billstickers moves its HQ north to Grey Lynn. 

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Radio rebrand waves continue—UPDATED

  • Brand
  • July 14, 2011
  • Deirdre Robert
Radio rebrand waves continue—UPDATED

In a move that draws parallels with the Radio Network’s recent Classic Hits’ station brand shift, MediaWorks’ More FM has also been busy on the refresh front, unveiling a new look that features a spotted logo and the positioning phrase: “Live it. Love it. Sing it." According to More FM Network programme director Ande Macpherson, who joined the station in February to help reconnect the brand to its core values, there’s been a disconnect with what More FM actually stood for.

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