The end of summer is usually a miserable time, with the relentless passage of the earth around the sun typically leading to an epidemic of Kiwi self-pity and climate-related woe. But Monteith’s is instead celebrating the changing seasons by releasing its first autumn beer, Monteith’s First Harvest ale, in late March.
Apparently, it’s doppelgänger week, where Facebook users are encouraged to change their profile photo to someone they’ve been mistaken for. But it’s always doppelgänger week at StopPress. We are shameless in our pursuit of lookalikes (and men who look like old lesbians), so send in your best stunt doubles/doppelgängers/uncanny resemblers, either of yourself, famous people or unsuspecting friends and family, and the best of the bunch will be plied with amazing prizes.
Most brands are happy to get a celebrity endorsement (even when it’s fairly incongruous) as long as it raises awareness of the product. And, thanks to Prince Willy the Charming (and his dutiful media army), the profiles of such things as brand New Zealand, Kia Kaha clothing, Monteith’s New Zealand lager, over-budget legal buildings, barbecue culture and little spotted kiwis are now most definitely on the rise overseas.