Browsing: Monteith’s

News
Monteith’s launches digital game, hides clues in TVC
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In addition to the TVC released in mid April, Monteith’s has launched an online game called The New Gold Rush. The player has to find the key to Monteith’s brewery on a virtual map of the West Coast. And if the instructions are anything to go by, then the secret as to the exact location is hidden within the TVC.

News
A hirsute history
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Monteith’s and Colenso BBDO showed us beer through the years in one of its recent campaigns. And Gillette is showing us hair through the years to promote its new male body razor, “our first razor built for male terrain”.

News
The rise of cider: Rekorderlig’s classy Swedish pop-up aims to shift Kiwi perceptions around fermented fruit
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Rekorderlig Cider has brought a piece of Scandinavia to Auckland’s Shortland St with the arrival of a Swedish-themed bar and restaurant that will be open to the public for just ten days. All up, around $400,000 was spent on constructing and promoting the tree filled, wood-panelled Winter Garden. And when you look at the growth of cider in New Zealand and around the world, that seems like a pretty good investment.

News
Devise perfect regal baby gift, win beer
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To celebrate the yet-to-be-born heir to the British throne, Monteith’s has created a limited edition ‘Royal Series’ and is sending it off to Windsor. This fits into the StopPress philosophy of buying gifts for parents, not babies, and the Princes have previously sampled some of the West Coast brews on trips to New Zealand over the years.

Movings/shakings
Movings/Shakings: 31 July
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MediaWorks adds some more integration, Gordon Jon Thompson takes a gamble on Sky City, APN names Peter Hunt as its director and chairman of the board, and DB opens up its newly-renovated Monteith’s Brewery in Greymouth.

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