To ensure beer and cider lovers find the perfect bevvy to suit their tastes, Monteith’s is offering a ‘beer back guarantee’ for this month only, where unsatisfied customers can trade in their brew for one that pleases the taste buds. And to promote the initiative, it’s released an ad featuring a very unsatisfied-satisfied customer via Colenso BBDO.
In addition to the TVC released in mid April, Monteith’s has launched an online game called The New Gold Rush. The player has to find the key to Monteith’s brewery on a virtual map of the West Coast. And if the instructions are anything to go by, then the secret as to the exact location is hidden within the TVC.
Monteith’s new augmented reality app designed to show consumers how they can match beer, cider and meat dishes, was part of a wider campaign that brought a hunting experience to downtown Auckland. And it’s a chance for the brand to attract new people to its category.
Rekorderlig Cider has brought a piece of Scandinavia to Auckland’s Shortland St with the arrival of a Swedish-themed bar and restaurant that will be open to the public for just ten days. All up, around $400,000 was spent on constructing and promoting the tree filled, wood-panelled Winter Garden. And when you look at the growth of cider in New Zealand and around the world, that seems like a pretty good investment.
To celebrate the yet-to-be-born heir to the British throne, Monteith’s has created a limited edition ‘Royal Series’ and is sending it off to Windsor. This fits into the StopPress philosophy of buying gifts for parents, not babies, and the Princes have previously sampled some of the West Coast brews on trips to New Zealand over the years.
The first awards show has taken place at the Cannes Festival of Creativity, with the Direct, Promo & Activation and PR category winners announced. And Colenso BBDO is off to a good start, winning a gold for Pedigree ‘Donation glasses’ Adoption Drive and a gold, silver and bronze for Monteith’s ‘Sorry about the twigs, folks’ in the Promo & Activation category and a bronze Direct Lion for its ‘The Wine That Sold Beer’ campaign for DB Breweries. DDB scored bronze for Steinlager’s ‘We Believe’ in Promo & Activation. There were no New Zealand entries awarded in the PR Lions.
For one night only New Zealand’s best cheesemakers will showcase their award-winning fare at Monteith’s CheeseFest on Wednesday 29 February. Keen as mustard? We have three double passes to give away…
If the results of the 2011 Pentawards are anything to go by, Kiwis seem to have it wrapped when it comes to creating effective and innovative packaging design in the designer food side of things.
DB went to great lengths to launch its Monteith’s Single Source ultra-premium lager last year. And now an ad for the brand has hit Kiwi TV screens for the first time in five years, with a new agency in tow and a new branded reality show soon to air on TV ONE.
The Australasian Promotional Marketing Association’s Star awards aim to acknowledge and reward outstanding strategic prowess and creativity in the field of experiential and promotional marketing. And the New Zealand branch of Apollo was the only local agency to take anything home at the 2011 edition last week, winning a gold, two silvers and a bronze.
The indies weren’t just nipping at the heels of the big boys last year, they were occasionally biting off their legs. And, with many clients recognising that the big shops don’t have a monopoly on creativity or international quality work, a number of sizable accounts ended up in unexpected hands. Friday O’Flaherty, one of the all-powerful leaders of Running With Scissors, wields his mighty pen on 2010.
It’s been almost 18 months in the making, and yesterday, just down the road from the giant salmon and New Zealand’s longest bridge, Dominion Breweries ferried a group of 150 publicans, internal stakeholders and a few filthy journalists to a farm near Rakaia to launch the newest brew in the Monteith’s range, an ultra-premium, hyper-local, “serious beer” called Single Source that aims to tell the story of what’s inside the bottle and recognise those responsible for creating it.
2009 was a bit of a watershed year for cider in New Zealand. And to celebrate, Monteith’s recently launched its new Crushed Pear Cider—which is made entirely from good old fashioned New Zealand pears, not from apples like some of its pear-flavoured competitors—with a rather unique take on comparative advertising and a fake protest outside DB HQ. You’ll be overjoyed to know that we’ve got some of the delectable nectar to give away to parched StopPress readers and because everyone loves sloganic frivolity, we want you to come up with a slogan for Monteith’s Crushed Pear Cider. Add it to the comment wall and the three best efforts will get 12 bottles of the good stuff to sup on contentedly during these warm tropical nights. Extra points for bad pear-related puns.
It’s not unusual to see companies extolling the virtues of their own products and criticising the products of their rivals. But it’s much more unusual to see a battle raging between two products from the same company. Well, that’s exactly what’s happening with Monteith’s new campaign for its crushed pear cider. And it kicked off in fine, confusing and rather unique style with a fake protest at the DB Breweries Waitemata site.
This week I had the pleasure of doing a repeat performance at the Marketing Association’s network of executive marketers event. Last year I gave my take on some of the things I thought were about to be big in the technology space (it’s interesting to look back on one’s predictions). And the task was just as daunting the second time around. How do you pick out just a few interesting trends from the plethora of new things available? Well, I just turned to what’s being talked about, not just things we’re on about at the moment, but things we can see a good body of evidence for internationally.
The end of summer is usually a miserable time, with the relentless passage of the earth around the sun typically leading to an epidemic of Kiwi self-pity and climate-related woe. But Monteith’s is instead celebrating the changing seasons by releasing its first autumn beer, Monteith’s First Harvest ale, in late March.
Apparently, it’s doppelgänger week, where Facebook users are encouraged to change their profile photo to someone they’ve been mistaken for. But it’s always doppelgänger week at StopPress. We are shameless in our pursuit of lookalikes (and men who look like old lesbians), so send in your best stunt doubles/doppelgängers/uncanny resemblers, either of yourself, famous people or unsuspecting friends and family, and the best of the bunch will be plied with amazing prizes.
Most brands are happy to get a celebrity endorsement (even when it’s fairly incongruous) as long as it raises awareness of the product. And, thanks to Prince Willy the Charming (and his dutiful media army), the profiles of such things as brand New Zealand, Kia Kaha clothing, Monteith’s New Zealand lager, over-budget legal buildings, barbecue culture and little spotted kiwis are now most definitely on the rise overseas.