Kiwibank has teamed up with Shortland Street’s Jayden Daniels to release a new campaign, by agency Hello, targeting uni students who are keen to have their money reinvested into New Zealand.
Kiwis aren’t willing to broach the subject of savings in most social circumstances. But with a little ingenuity and a personal touch, Bauer, Kiwibank and OMD got Kiwis to open up.
Continuing our ridiculous series on what the government could buy with the measly tax dollars it earns from tech multinationals, we decided to turn the barb toward Google, which was recently revealed to have paid only $227,000 in tax over the course of 2013. And while this is ten times more than the pittance paid by Facebook, it still didn’t quite measure up to what one would expect from an organisation that made US$15.42 billion of revenue globally in the quarter ended 31 March 2014. When the Herald reported on Google’s tax bill, it went for the optimistic headline ‘Google’s NZ tax bill on the up’. And since the team here at StopPress also tends to be optimistic about everything except for the livers of those working in the ad industry, we decided to compile a list of all things National could splash out on at its probable re-election party later this year.