Browsing: moderate drinking

The beer that doesn’t have beer in it: FCB gives water a makeover in new HPA campaign

Last year, FCB introduced the line ‘No More Beersies’ to the Kiwi vernacular via its ‘Say Yeah, Nah’ campaign for the Health Promotion Agency (HPA), and it became a ubiquitous catchphrase in weekly conversations. Now, just over a year later, the agency has carried the beersies line into a follow-on campaign that borrows from the tropes of beer advertising to reinvent the humble glass of water. In each of the clips, the pouring of a glass of water is accompanied by the stereotypically deep voice of a beer advert narrator, who over 30 tongue-in-cheek seconds draws attention to the crisp goodness of a simple glass of H2O. PLUS: we look at whether the ‘Say Yeah, Nah’ campaign was effective.