Browsing: Mode Partners

‘Australia, I want one of your big things’: Parker takes the lead as Christchurch appeals to the disappearing Aussies with quirky mockumentary

After a tender process that ended up attracting over 50 submissions, Sydney agency Iris was chosen to lead Christchurch and Canterbury Tourism’s push to bring Aussies back to the region after a 43 percent decline in visitor numbers since the earthquake. And it has launched a campaign based around a series of long-form mockumentary episodes, with Mayor Bob Parker playing on Australia’s love of oversized novelty structures and real-time images used to show how far the city has moved on.