articles tagged 'Mobile'

Is that an ad in your pocket? Pandora's Melanie Reece on the potential of personalised media

  • Mobile
  • November 24, 2014
  • Melanie Reece
Is that an ad in your pocket? Pandora's Melanie Reece on the potential of personalised media

One of the key themes at last week's Ad:Tech conference was that mobile is the new digital and New Zealand is behind the rest of the world in following consumers there. And Pandora's Melanie Reece says it's time marketers closed the gap.

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Cannes 2014: FCB picks up silver lion in Mobile category

  • Cannes Lions
  • June 18, 2014
  • StopPress Team
Cannes 2014: FCB picks up silver lion in Mobile category

Yesterday, we reported that FCB was the only Kiwi agency shortlisted in the Mobile category for its 'Food Photos Save Lives' campaign for UNICEF. Well, the good news for the agency didn't end there, because it was announced overnight that the campaign had picked up a silver gong at the coveted festival. PLUS: see which Brazilian campaign won the grand prix.

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Adapt and prosper: how to harness the four big digital trends of 2013

  • Digital
  • November 27, 2012
  • Theresa Clifford
Adapt and prosper: how to harness the four big digital trends of 2013

There are a number of factors that have come together to help shape the key digital trends for the year ahead, says Theresa Clifford. The move to the Cloud over the past three years has revolutionised technology, mobile has become the new platform of choice and the introduction of social media channels has brought with it the need for multi-channel engagement strategies. And, to paraphrase Charles Darwin, it is not the smartest or cleverest that will survive in this digital age, it will be those organisations that are most open to change.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
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We give the mic to the industry's future leaders to hear their thoughts on media, ...
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The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
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Follow the money. It’s an axiom that journalists have believed in for years and a ...
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Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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Merger Mania
All our stories on the nation's two failed mergers in one place
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When it comes to creating branded content, there are few better in the Kiwi market ...
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
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Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
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In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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Golden Apple keeps growing, but Android also makes inroads in Kiwi phone war

  • Mobile
  • October 31, 2012
  • StopPress Team
Golden Apple keeps growing, but Android also makes inroads in Kiwi phone war

Findings from InMobi’s Mobile Insights Report Q3 show Apple remains the dominant force in the New Zealand market, with 42 percent of total impressions, a nine percent increase from last quarter. But there are also positive signs for Android, climbing five percent to take 34 percent of the total market share. PLUS: infographic action.

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Mobile in the morning

  • Mobile
  • September 26, 2012
  • StopPress Team
Mobile in the morning

54 percent of Kiwi online shoppers now own a smartphone, according to PwC. And thanks to the search engines in their pockets they are likely to know things about your market before you do. This should put the mobile customer experience near the top of the to-do list for many companies and the MA's September Brainy Breakfast, which, for the first time in several years will also be held in Wellington, focuses on five key mobile experience trends that will help get you up with the play.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Report shows Apple winning local smartphone battle, tablet usage skyrocketing

  • Mobile
  • July 12, 2012
  • StopPress Team
Report shows Apple winning local smartphone battle, tablet usage skyrocketing

Independent mobile advertising network InMobi has released its latest New Zealand Mobile Insights Report, showing Apple’s iOS platform has overtaken Android for the first time and a 78 percent increase in tablet impressions on the InMobi network over the past three months.

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It’s payback time: Tequila\ and ANZ deliver pecuniary justice, vanquish IOUs with Facebook app

  • Digital
  • June 26, 2012
  • Ben Fahy
It’s payback time: Tequila\ and ANZ deliver pecuniary justice, vanquish IOUs with Facebook app

Using your phone as a payment device is something that’s been talked about for years but rapidly increasing smartphone uptake means it is now starting to come to fruition in New Zealand. ASB and TSB have recently come out with updated mobile payment technology, and plenty of other companies like Swipe HQ, Google and MasterCard have their own iterations hoping to render the wallet an anachronism. Now ANZ has upped its activity in this space as well with a Facebook campaign by Tequila\ that aims to drive new registrations for its goMoney iPhone app.

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Eye ups the agnosticism, removes the complexity with mobile-focused Amplify platform

  • Digital
  • June 11, 2012
  • StopPress Team
Eye ups the agnosticism, removes the complexity with mobile-focused Amplify platform

The buzz about mobility just keeps getting louder but many clients are still working out what the rapid uptake of the technology means for their business and how they can use it to their advantage. So out-of-home media company Eye is aiming to make things a bit easier for them and get their content onto consumers' phones with the new technology-agnostic Amplify platform, "the world’s largest mobile enabled digital out-of-home network". 

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Survey shows media multi-tasking de rigueur, big chunk of Kiwi TV viewers gawking at smartphones

  • Digital
  • June 7, 2012
  • StopPress Team
Survey shows media multi-tasking de rigueur, big chunk of Kiwi TV viewers gawking at smartphones

Depending on how you look at it, second screening is either breathing new life into live broadcasts and showing TV is about shared experiences, or offering proof that viewers aren't really paying full attention to what's on the box. Either way, it's proving fairly popular in New Zealand, with a new survey of 482 smartphone users released by IABNZ and 3DI showing that 63 percent of them are simultaneously using their smartphones and watching TV. 

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Countdown lets your fingers do the shopping with new mobile app

  • Digital
  • May 10, 2012
  • Ben Fahy
Countdown lets your fingers do the shopping with new mobile app

Smartphone penetration is now thought to be around 30 percent in New Zealand, and that number is increasing rapidly. So Countdown has jumped on the mobile bandwagon and upped the ante in terms of customer experience by launching what it's calling a New Zealand-first iPhone app that features a digital shopping list and barcode scanning technology, as well as the ability to check prices, find recipe ingredients, collect loyalty points and shop online.

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ComCom report shows added telco competition benefitting mobile-loving Kiwi consumers

  • Marketing
  • May 3, 2012
  • StopPress Team
ComCom report shows added telco competition benefitting mobile-loving Kiwi consumers

The Commerce Commission's 2011 telecommunications annual monitoring report shows competition among telcos is heating up—and consumers, who doubled their consumption of mobile data since last year, are getting better and more diverse deals as a result.

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Brandspank gives Sky the fingers

  • Advertising
  • May 1, 2012
  • StopPress Team
Brandspank gives Sky the fingers

First they gave the All Blacks a sausage and now Brandspank has brought a new meaning to the term digital marketing with a campaign to launch Sky's new Android mobile app. 

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Things that go Bump in the night: TSB puts the power in customers' hands with new bank-building app

  • Advertising
  • April 27, 2012
  • Ben Fahy
Things that go Bump in the night: TSB puts the power in customers' hands with new bank-building app

TSB has a stellar record when it comes to customer service and customer satisfaction, and it is, as its advertising says, New Zealand's most recommended bank. And its latest innovation aims to enhance the banking experience even further with an impressive—and significant—new mobile banking app called {my}bank that was more than one year in the planning, comes complete with Bump technology and employed the branding and design services of Special Group. 

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Upwardly mobile: IAB report shows charts rise of the phones

  • Advertising
  • April 20, 2012
  • StopPress Team
Upwardly mobile: IAB report shows charts rise of the phones

Mobile advertising in New Zealand is very much in its infancy. But, according to the Interactive Advertising Bureau's new global mobile anthology, which provides insights into different countries' experiences with mobile media, it has enormous potential for growth and with the significant increase in smartphone penetration in recent years to around 30 percent of all handsets and the increase in mobile internet usage, the local IAB office is predicting more media dollars being spent on this channel in the near future.

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Aegis digs deep into digital with local version of global study

  • Digital
  • April 17, 2012
  • StopPress Team
Aegis digs deep into digital with local version of global study

Aegis recently announced its official arrival on the local scene after the merging of Carat and Mitchells. And now it's announced the local launch of bespoke consumer study, the Consumer Connection System (CCS), which provides insights into how consumers choose and use media in an effort to better connect them with brands. 

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