It was over five years ago QMS NZ launched the first local outdoor measurement tool and now, it’s delivering its smartest insights yet, with the addition of mobile data to its Datalab products.
As the number of screens we own rises and content that was once limited to the TV spreads its way across new platforms, it appears ye olde faithful television is remaining resilient with Kiwis yet to avert their eyes entirely according to the latest New Zealand multi-screen report by Nielsen.
The technological wizardry of contactless payment technology is gaining momentum, and ANZ is looking to draw further attention to it with a new campaign showing that even a confused dad, encumbered by a mountain of nappies, has the nous to make the magic swipe.
Sometimes I wonder why we download mobile news apps and allow oft depressing and sensationalist headlines to be zapped to our phones to give us bursts of misery and existentialist angst throughout the day. But we’re suckers for it, we want to know what’s going on when it’s going on, and the major news outlets know this (they also know our phones are practically glued to our hands or pocket insides). Which is why MediaWorks has wasted no time in launching a dedicated Newshub app with all the bells and whistles, which, 18 hours after it launched became the most popular app downloaded from the App Store.
In some ways, smartphones are a strange product. We all use them differently, and have different expectations as to their performance, yet most of us buy one of just a handful of models that all do pretty much exactly the same thing. But what if you want something different? What if you want something distinctly you? Well, here are some phones for particular people that fulfill a particular need.
Talk of the cashless society has abounded at least since the beginning of this century, but a surge in contactless payments suggests cash may not be king for much longer. And cards could be on the way out too, because, following on from the launch of Semble earlier this year, ANZ has announced the release of its goMoney wallet, which lets customers to pay with their smartphones.
Mimi Gilmour’s restaurant chains Burger Burger and the newly opened Fish Fish have adopted the no-reservations policy increasingly used overseas. But as queues form, she is planning technology to take the agro out of waiting for a table.
We’re quite partial to the Monster Detector app here at StopPress, which lets kids (and maybe a few adults) rest easy after a quick scan of the bedroom. And to promote the Halloween launch of indie New Zealand film The Deadroom, Centron Pictures and Stun have employed some similar technology, creating a ‘paranormal investigation’ app that shows ghostly activity in your photos.
Opt-in ad serving platform Postr has teamed up Skinny Mobile to create a new android app called Skinny Collect, which allows Skinny customers to earn free data or minutes in return for allowing ads on their lock screen. It’s taken off pretty well and in the first fifteen minutes after launching it had a download per second. We spoke to Postr CEO Milan Reinartz to find out more on the new app and Postr’s partnership with Skinny.