An Interactive Advertising Bureau survey of mobile video viewers in 24 countries shows we are now watching longer-form videos on our mobiles, we regularly stream video on our mobiles while watching TV and the majority surveyed in each country favour the tailoring of mobile advertising. The report also shows New Zealand and Australia prefer ‘comedy’ clips, which we think is in direct correlation with our great sense of humour.
Browsing: mobile video
Following on from the NZ Herald and Fairfax, MediaWorks has now improved its mobile video capabilities by launching MVOD, an offering billed as “a social, local, mobile-friendly video” service that is available across channels. This means that, in addition to the content available on 3Now, users can also easliy access the quirky videos produced on a daily basis for MediaWorks’ other media properties, including radio and news personalities.