Mobile advertising company Snakk Media has notched $3.02 million revenue for the six months to 30 September, its first unaudited half year result since since listing on the alternative exchange in March. The amount is 83 percent of the revenue it posted for the last full reporting year and a 147 percent jump on the previous half year.
One year after US media and marketing company Meredith Corporation took a 20 percent stake in mobile marketing company The Hyperfactory, which was set up by New Zealand brothers Derek, 32, and Geoffrey, 35, Handley in 2001, ‘full alignment’ has been completed. Or, in less corporate US speak, ka-ching.
The cellular bandwagon keeps rolling on in New Zealand, with impressive results for Adshel’s first mobile out-of-home marketing campaign and TXT2Get celebrating its 1000th mobile campaign.
New Zealand digital media solutions provider Modica Group has helped launch “the biggest marketing campaign ever seen in the Middle Eastern emirate of Qatar”, with a million TXTs sent to all customers who had made international calls on Vodafone Qatar’s network that prompted them to join a calling club and get special rates.
Mobile display ad provider Admob is today nuzzling comfortably in the bosom of Google after being offered NZ$1 billion of precious stock. And Kiwi mobile marketers are dancing a celebratory jig in response to the news.
Adshel has launched its 2010 offerings with 11 redefined campaign packages, including a new innovation: New Zealand’s first mobile out of home network.
San Francisco’s Salt has analysed the key trends that businesses must understand to build brands in these testing economic climes.
Of course, social media is in there, as well as the importance of trademarking, mobile marketing and ethical consumerism.
It’s sober, essential reading. Visit www.trendsinbranding.com.
Salt …
The Communications Agencies Association of NZ (CAANZ) has partnered with Vodafone to champion mobile marketing and “celebrate creativity and effectiveness in the mobile channel,” says Vodafone mobile marketing manager, Simon Neal. “It is a young and evolving channel, and presents a tremendous and very unique opportunity for brands to engage …