Mobile Embrace’s 4th Screen Advertising has announced a partnership with MetService, giving the mobile advertising sales agency to publish client advertising across all the weather company’s mobile properties, including the mobile site, and the urban, rural, marine and snow weather apps.
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To target young males for the upcoming release of Kiwi film The Dead Lands, Mobile Embrace has created a mobile game that features the protagonist Hongi, played in the film by actor James Rolleston, travelling along a green landscape.
As a study by Trademob in late 2012 showed, around 40 percent of mobile ad clicks are either fraudulent or accidental, with more than half of them a result of ‘fat-finger syndrome’. That’s obviously bad for conversions and one major reason why advertisers pay less for mobile impressions (Google added another click into the mix to ensure users really wanted to visit a site). But Y&R, MEC and mobile advertising sales agency Mobile Embrace are trying to fight unintentional clicks another way: by making slightly more interesting mobile ads.