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Mix tapes live on
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Advertising agency netplus is sharing the love with its clients—past, present and future—by resurrecting the cultural phenomenon that was the mix tape. The agency embarked on a Valentine’s mission to cosy up to its clients by launching a website called ‘mixplus’, a digital interface where clients the agency loves, clients its lost and clients it wants can select different mix tapes after which the appropriate ’80s tunes (sourced via SoundCloud) sing out from the computer.