FCB has been running like a dream in recent years, and so has its media arm FCB Media, with four best in shows in the past five years at the Media Awards/The Beacons, a few big clients added to its roster and its integrated offering proving to be a major point of difference. But the world has changed and FCB Media has recently changed its structure to better suit it, with the skills of the digital department now being distributed more broadly across the agency. Managing director Derek Lindsay talks about its philosophy, adding value to clients’ businesses and addressing some of the perception problems media agencies currently face.
Browsing: Mitre 19
FCB Media restructure sees digital sprinkled across its divisions