The gamification of marketing and branding is here to stay. According to M2 Research, corporations spent USD$100 million on gamification in 2010, with that figure expected to rise to $2.8 billion by 2016. That’s a serious amount of cash—and a serious amount of fun and entertainment. So if you feel the time is ripe for you and your brand to jump in and explore this new marketing trend, Gamedojo (in partnership with Idealog and NZ Marketing) is putting on The Gamification Lab, which is to be held on two consecutive half-days, 26 June and 3 July.
Browsing: Mitch Olson
Mitch Olson is founder of game design studio, Gamedojo, which, in partnership with NZ Marketing and our sister title Idealog, is hosting the Gamification Lab in Auckland next month. He is also co-founder of the hugely successful social game world SmallWorlds and knows how to go beyond buzzwords and hype to create a business case for gamification for your brand.