Browsing: Mitch Olson

Get your game face on for the G-Lab

The gamification of marketing and branding is here to stay. According to M2 Research, corporations spent USD$100 million on gamification in 2010, with that figure expected to rise to $2.8 billion by 2016. That’s a serious amount of cash—and a serious amount of fun and entertainment. So if you feel the time is ripe for you and your brand to jump in and explore this new marketing trend, Gamedojo (in partnership with Idealog and NZ Marketing) is putting on The Gamification Lab, which is to be held on two consecutive half-days, 26 June and 3 July.