Browsing: MIssFQ

Bauer eyes millennial girls with launch of MissFQ

With the decline in print, there are very few mainstream publications left targeted at millennial girls. However, Bauer is now looking to change that with the launch of online title MissFQ, an extension of its Fashion Quarterly brand. And as part of its launch strategy, Bauer has brought on influencer India Yelich-O’Connor (Lorde’s younger sister) as the first of many guest editors.