The Tui gnomes have been an integral part of the beer’s brand activity for the past eight years but they’ve never ventured out of the garden and onto New Zealand’s TV screens. Until now, that is, because DB and Saatchi & Saatchi have put the gnomes on the telly as part of a big on-pack and on-premise competition that’s offering a few lucky Kiwis a chance to win a ‘Tui Super Send Off’. But it’s another Tui promotion that caught our attention, for very different reasons.
Browsing: Miss Tui
Tiny Tui ambassadors make first on-screen appearance, as Tui vixens push the booze envelope