Prior to the launch of Tip Top’s brand platform ‘Feel Tip Top’ around one year ago, Colenso BBDO’s Nick Garrett said the Fonterra-owned company had been in something of a holding pattern as it dealt with various business issues like distribution and supplying a couple of key product ranges. Once it had that sorted, it travelled around the country delivering a dose of the feelgoods to Kiwis. And now it’s promoting the fact that, as of January, it’s entire range will only feature natural colours and ingredients.
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Tip Top backs the ice cream truck up, banishes the taste of science with launch of all-natural range
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Tip Top adds its name to New Zealand’s Got Talent’s roster
TVNZ has welcomed another brand to the stage of New Zealand’s Got Talent, with Tip Top joining primary sponsor Toyota as a commercial production partner for this year’s series.
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Tip Top and Colenso’s blast from the past
Where Kiwi kids may once have had a melting Popsicle dribbling down their chin as they climbed trees, played BYC or harassed geckos over summer, it seems they’re much more likely to be eating a Popsicle and staring at a screen these days. So, to tap into this evolution and add a bit of digi-fun to the brand, Tip Top and Colenso BBDO have tipped their hat to the classic arcade game Asteroids and custom-designed something similar to promote the new Popsicle Blasta.