articles tagged 'Mini'

When dogs fly

  • PopPress
  • April 8, 2016
  • StopPress Team
When dogs fly

Kiwi animal behaviourist Mark Vette, the man behind Sony and FCB's 'Octographer' campaign has risen to new heights. Having already taught dogs how to drive, he figured it was high time he graced them with a captain's hat and taught them how to fly.

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Dashboards and dancefloors

  • PopPress
  • July 3, 2014
  • StopPress Team
Dashboards and dancefloors

To launch the new Mini Hatch in New Zealand, Goodbye Pork Pie got an upgrade courtesy of DDB and director Matt Murphy. And in Australia, it tried to impress the cool, creative kids by creating a unique Mini-inspired interactive dancefloor.

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Cutting to the chase: Mini releases its final Goodbye Pork Pie scene

  • Advertising
  • June 20, 2014
  • Ben Fahy
Cutting to the chase: Mini releases its final Goodbye Pork Pie scene

Goodbye Pork Pie is to Mini in New Zealand as The Italian Job is to Mini in Europe. So, to drum up some interest in the new Mini Hatch in this part of the world, Mini, DDB and director Matt Murphy—the son of the original film’s director Geoff Murphy—set out on a mission to remake a classic scene from the movie. And the final clip premiered this week.

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Mini's Goodbye Pork Pie remake puts a new passenger through his paces

  • Advertising
  • May 30, 2014
  • Ben Fahy
Mini's Goodbye Pork Pie remake puts a new passenger through his paces
Simon Darby/Mini

To launch its new Hatch, Mini New Zealand recently embarked on a mission to bring a slice of Kiwi cinema history back to life. And after asking Kiwis to show their true Blondini colours, participate in a few challenges and compete to win a place in the passenger seat during the reshooting of Goodbye Pork Pie's classic chase scene around Lake Hawea, it's now moved on to the second phase of the campaign and released some behind-the-scenes footage of the shoot.

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If Pink Floyd made car ads

  • PopPress
  • August 13, 2013
  • StopPress Team
If Pink Floyd made car ads

Clearly drug testing is not a priority at Berlin ad agency Storz & Escherich, because the company produced this ad for pre-owned Minis.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Driving a dress: Mini Paceman meets Stolen Girlfriends Club

  • Sponsorship
  • May 30, 2013
  • Ben Fahy
Driving a dress: Mini Paceman meets Stolen Girlfriends Club

Premium cars have long associated themselves with fashion brands. And BMW has become much more fashionable in New Zealand in recent years, with Kathyrn Wilson named as an ambassador and NZ Fashion Week added to its sponsorship portfolio last year, which saw a fleet of X1s getting a wrapping. BMW-owned Mini has been on that track for a while, having been officially linked with local fashion house Stolen Girlfriends Club for three years. And to celebrate both the launch of the new Mini Paceman and the label's new range, the "muscular coupe" has become a model itself after being wrapped in the Death Moth print.

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DraftFCB gets creative monkey off its back as Driving Dogs takes top Axis prize

  • Advertising
  • May 10, 2013
  • Ben Fahy
DraftFCB gets creative monkey off its back as Driving Dogs takes top Axis prize

As director and filmmaker Tony Kaye said to the gathered marcomms folk yesterday afternoon during his mad but wise speech, "you've just got to keep making shit". And of all the shit that was made in the past year and a bit in this country, DraftFCB's Driving Dogs for Mini and SPCA was chosen as the best.

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Unitec basks in Media Awards glory, Mitre 10 close behind

  • Media
  • April 12, 2013
  • Ben Fahy
Unitec basks in Media Awards glory, Mitre 10 close behind

For the past few years, Unitec, Special Group and Naked—which has recently closed and been reborn as Open—have tried to bring a bit more chutzpah to the education sector and change the impression of the institution in potential students' minds, first with the 'Change Starts Here' docu-ads and then with the trade-focused follow-up, 'We Make the People who Make it'. And in a slightly surprising victory, the campaign managed to beat out the big boys for the best in show prize at last night's Media Awards at the Langham.

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March newspaper ad award goes to the dogs

  • Advertising
  • April 4, 2013
  • StopPress Team
March newspaper ad award goes to the dogs

DraftFCB and Mini are on a bit of a roll at the moment, with SPCA's Driving Dogs winning pretty much everything in sight (it has been shortlisted four times at the prestigious Festival of Media, second only behind ASOS’ best night ever with five). And the pair are victorious once more, with the 'Ducks' ad taking out News Works' newspaper ad of the month for March and the Mini newspaper NIM campaign getting a special mention.

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DraftFCB's top digital dogs

  • Digital
  • March 13, 2013
  • StopPress Team
DraftFCB's top digital dogs

DraftFCB has already won a fair swag of awards for its Driving Dogs campaign, and the accolades keep flowing, with the most recent addition being the Q4 Yahoo Digital Strategy Award.

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DraftFCB's Driving Dogs wins IABNZ Online Creative Award for February

  • Digital
  • February 21, 2013
  • StopPress Team
DraftFCB's Driving Dogs wins IABNZ Online Creative Award for February

DraftFCB is top of the dog show, with its Driving Dogs campaign for Mini and the SPCA taking home the Interactive Advertising Bureau's Online Creative Award for February.

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Are SPCA dogs Top Gear material?

  • Media
  • January 31, 2013
  • Sim Ahmed
Are SPCA dogs Top Gear material?

Off the cuff comment by Top Gear presenter fuels speculation that the show is coming to New Zealand to film our talented dogs, however the agency behind the campaign says it's pure speculation.

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'No jiggery pokery': DraftFCBers on the Driving Dogs phenomenon

  • Marketing
  • December 12, 2012
  • Skye Wishart
'No jiggery pokery': DraftFCBers on the Driving Dogs phenomenon

When it comes to Kiwi viral sensations, we may have a new champion, because DraftFCB, Mini and the SPCA's campaign that put homeless mutts behind the wheel of a modified Mini has been picked up by most of the world's major media outlets, been the most shared video on BBC three days running, with 225,000 shares to Facebook and 7,900 to Twitter, and ranks as the biggest news event on Campbell Live in its seven-and-a-half year history.

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SPCA, Mini and DraftFCB bring a new meaning to adoption drive

  • Marketing
  • December 4, 2012
  • Ben Fahy
SPCA, Mini and DraftFCB bring a new meaning to adoption drive

We've seen some pretty creative ideas used to increase pet adoptions and gather donations in New Zealand in recent years, with Colenso's Doggelganger and Donation Glasses standing out in that regard. And now DraftFCB and Mini have joined the furry fray with a so crazy it just might work campaign for the SPCA that will see Porter, a 10 month old Beardie Cross from SPCA Auckland, attempt to drive a car live on TV.

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.99’s Lasoo campaign becomes a Glossies shoo-in

  • Glossies
  • April 12, 2012
  • StopPress Team
.99’s Lasoo campaign becomes a Glossies shoo-in

.99’s visual interpretation of getting consumers glued to products on Lasoo in NZ Marketing magazine found favour with StopPress voters, taking a 24 percent share of the 895 votes to win the March/April round of The Glossies.

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