Whybin\TBWA\DAN’s decision to do a pro-bono project for Minds for Minds has paid off, with the agency being shortlisted in the press category at Cannes for its work on the ‘Meeting of the Minds’ campaign, which was released in January this year. And, after winning big in the print category at the Axis Awards earlier this year, DDB’s ‘Be the Artist’ campaign for Lion is now in contention to pick up a few gongs on the international stage.
Browsing: Minds for Minds
Whybin\TBWA has lent its creative talents to the cause of autism by producing a thought-provoking campaign for Minds for Minds. By giving a polarised snapshot of the contrasting perspectives of neurotypicals and those suffering from the disorder, Whybin hopes to encourage people to learn more about a problem that affects 45,000 families in New Zealand.