articles tagged 'Mindfood'

FQ brings its style home with Life brand extension

  • Media
  • July 31, 2015
  • Holly Bagge
FQ brings its style home with Life brand extension

Bauer’s Fashion Quarterly released its latest offering Fashion Quarterly Life this month which includes content about stylish interiors, health and well-being, wine trends, inspiring people and more. We had a chat with Fashion Quarterly’s editor Sally-Ann Mullin to find out why it decided to release the issue in an already crowded home and lifestyle market and to see what feedback has been like so far.

Read more

Mindfood heads for home with latest brand extension

  • Media
  • July 7, 2015
  • Ben Fahy
Mindfood heads for home with latest brand extension

Magazine brands have long embraced the wagon wheel approach and interact with their audiences through a range of different mediums, whether it's print, online or events. And while there's no doubt print is declining in popularity in some segments, it is still working well in others and Mindfood has followed up its launch of its Style brand extension last year with a new one called Decor that's aimed at the big, growing but quite cluttered home and living market. PLUS: North & South's new murder 'mook'.

Read more

For they are Jolie good fellows

  • Media
  • January 13, 2015
  • StopPress Team
For they are Jolie good fellows

Back in 2009, ACP, now Bauer, took the opportunity to rub Fairfax's nose in the sand when NZ Life & Leisure featured an image on its cover that Kia Ora had used on one of its earlier editions. And late last year, Woman's Day and New Idea both featured the same image of Pippa Middleton (although very different words were used alongside). And Mindfood has pointed out that Next magazine can add its name to that list after it used a cover image of Angelina Jolie for a recent issue that had been used back in 2011.

Read more
topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

No more casual Fridays: McHugh Media laughs in the face of magazine doomsayers, looks to replicate Mindfood's success with Style brand extension

  • Media
  • October 24, 2014
  • Ben Fahy
No more casual Fridays: McHugh Media laughs in the face of magazine doomsayers, looks to replicate Mindfood's success with Style brand extension

McHugh Media's Mindfood is getting set to celebrate its seventh birthday next year and it's been one of the local publishing industry's great success stories. Now it's welcomed its first major brand extension to the family: a bi-annual glossy fashion magazine called Style.

Read more

Movings/Shakings: 11 September

  • Movings/Shakings, brought to you by Marsden Inch
  • September 11, 2013
  • StopPress Team
Movings/Shakings: 11 September

Mindfood gets new beauty director Liz Hancock, filmmaker Christopher Frey joins Thick as Thieves and TSM trusts Ellis.

Read more
voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Mindfood iPad app gets readers' clicks and Apple's tick

  • Media
  • January 29, 2013
  • Ben Fahy
Mindfood iPad app gets readers' clicks and Apple's tick

When tablet computers first arrived on the scene, they were slated as something of a saviour for the ailing magazine industry; a medium that offered the utility of digital technology but actually allowed publishers to make money from it. That certainly hasn't come to pass in New Zealand yet, and there have been a couple of false starts in that space already. But with impressive download figures and an endorsement from Apple in its best of list at the end of 2012, McHugh Media's Mindfood iPad app could just be a glimpse into the future.

Read more

Movings/Shakings: 8 May

  • movingsshakings
  • May 7, 2012
  • StopPress Team
Movings/Shakings: 8 May

Ross Goldsack re-joins Y&R as non-executive chairman, Trent Harnett joins Malcolm Phillipps at the head of 2degrees' marketing table, Leonie Collins leaves her post at Eye and Carolyn Enting joins Mindfood.

Read more

Avalanche of self-congratulatory magazine readership media releases strikes, minimal casualties reported

  • Media
  • August 13, 2010
  • StopPress Team
Avalanche of self-congratulatory magazine readership media releases strikes, minimal casualties reported

The magazine industry will be feeling somewhat chuffed and maybe a little relieved because, despite predictions to the contrary, in many cases magazine readership and circulation have grown over the last year, according to Nielsen's year on year comparative results.

Read more

Proud printers revel in medals, Kiwi 'can-do' takes inky cake

  • Design
  • June 21, 2010
  • StopPress Team
Proud printers revel in medals, Kiwi 'can-do' takes inky cake

The ink, sweat and tears of New Zealand's print industry were honoured on Friday night at the Pride in Print awards held at Sky City in Auckland. And Fonterra Canpac of Hamilton was judged the best of the best, taking out the most prestigious award for a metal baby food can.

Read more
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit