Bauer’s Fashion Quarterly released its latest offering Fashion Quarterly Life this month which includes content about stylish interiors, health and well-being, wine trends, inspiring people and more. We had a chat with Fashion Quarterly’s editor Sally-Ann Mullin to find out why it decided to release the issue in an already crowded home and lifestyle market and to see what feedback has been like so far.
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Magazine brands have long embraced the wagon wheel approach and interact with their audiences through a range of different mediums, whether it's print, online or events. And while there's no doubt print is declining in popularity in some segments, it is still working well in others and Mindfood has followed up its launch of its Style brand extension last year with a new one called Decor that's aimed at the big, growing but quite cluttered home and living market. PLUS: North & South's new murder 'mook'.
Back in 2009, ACP, now Bauer, took the opportunity to rub Fairfax's nose in the sand when NZ Life & Leisure featured an image on its cover that Kia Ora had used on one of its earlier editions. And late last year, Woman's Day and New Idea both featured the same image of Pippa Middleton (although very different words were used alongside). And Mindfood has pointed out that Next magazine can add its name to that list after it used a cover image of Angelina Jolie for a recent issue that had been used back in 2011.
No more casual Fridays: McHugh Media laughs in the face of magazine doomsayers, looks to replicate Mindfood's success with Style brand extension
McHugh Media's Mindfood is getting set to celebrate its seventh birthday next year and it's been one of the local publishing industry's great success stories. Now it's welcomed its first major brand extension to the family: a bi-annual glossy fashion magazine called Style.
Mindfood gets new beauty director Liz Hancock, filmmaker Christopher Frey joins Thick as Thieves and TSM trusts Ellis.
When tablet computers first arrived on the scene, they were slated as something of a saviour for the ailing magazine industry; a medium that offered the utility of digital technology but actually allowed publishers to make money from it. That certainly hasn't come to pass in New Zealand yet, and there have been a couple of false starts in that space already. But with impressive download figures and an endorsement from Apple in its best of list at the end of 2012, McHugh Media's Mindfood iPad app could just be a glimpse into the future.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Ross Goldsack re-joins Y&R as non-executive chairman, Trent Harnett joins Malcolm Phillipps at the head of 2degrees' marketing table, Leonie Collins leaves her post at Eye and Carolyn Enting joins Mindfood.
Avalanche of self-congratulatory magazine readership media releases strikes, minimal casualties reported
The magazine industry will be feeling somewhat chuffed and maybe a little relieved because, despite predictions to the contrary, in many cases magazine readership and circulation have grown over the last year, according to Nielsen's year on year comparative results.
The ink, sweat and tears of New Zealand's print industry were honoured on Friday night at the Pride in Print awards held at Sky City in Auckland. And Fonterra Canpac of Hamilton was judged the best of the best, taking out the most prestigious award for a metal baby food can.