Browsing: Mimi Gilmour

Q&A: Burger Burger’s Mimi Gilmour talks omnichannel

Burger Burger, nestled in Ponsonby Central, has fast become one of the most popular burger joints in town. It has lured customers with its tasty but affordable burgers, delicious milkshakes and witty marketing style. It has also recently expanded, opening up a restaurant dubbed Fish Fish. Burger Burger has amassed more than 40,000 followers across Facebook and Instagram, here’s its co-founder and creative director Mimi Gilmour on the business’s digital approach.