Browsing: Millward Brown

Millward Brown’s Nigel Hollis on how smart brands make more money

Nigel Hollis, author, award-winning thinker and executive vice president and chief global analyst at Colmar Brunton’s global partner Millward Brown, brings 30 years of research experience to bear on his understanding of how marketing communications can build and maintain brands. He gave a presentation in New Zealand this morning on how smart brands make more money. And he answered a few of our curly ones.

Experts predict more fun and games for 2012

Colmar Brunton and global partner Millward Brown’s Futures Group have peered into the digital tea-leaves to identify some emerging trends for next year. Among their predictions – gamification, “virtual togetherness” and real-time online decision-making will be the big hitters of 2012, changing the way marketers interact with consumers via digital channels.