For a few years now, the tech behemoths have been at the top of the chain in terms of brand value. That trend has continued this year in the BrandZ Top 100 Most Valuable Global Brands study, but there’s been a change at the top, with Google making an acquisition of a different kind—the number one spot ahead of Apple.
Browsing: Millward Brown
Nigel Hollis, author, award-winning thinker and executive vice president and chief global analyst at Colmar Brunton’s global partner Millward Brown, brings 30 years of research experience to bear on his understanding of how marketing communications can build and maintain brands. He gave a presentation in New Zealand this morning on how smart brands make more money. And he answered a few of our curly ones.
Colmar Brunton has promoted Jacqueline Ireland to the position of chief executive officer, replacing Harry Papafloratos, who passed away earlier this year. She was previously managing director of Colmar Brunton Auckland.
Colmar Brunton and global partner Millward Brown’s Futures Group have peered into the digital tea-leaves to identify some emerging trends for next year. Among their predictions – gamification, “virtual togetherness” and real-time online decision-making will be the big hitters of 2012, changing the way marketers interact with consumers via digital channels.