The last Massey University ad was the first in New Zealand to be filmed on an iPhone. And its latest campaign, the first television ad shot entirely on Massey’s Albany campus in its 20-year history, once again features vice-chancellor Steve Maharey talking up one of the innovations the university had a hand in: the Hulme Supercar.
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‘Tis peak season for academic institutions to try and convince prospective students to sign on the dotted line. Unitec has looked to the city with its new, very urban campaign, The University of Canterbury has looked to the future with Designworks, Lincoln has looked to the land and most of the other academic institutions are active as well. And now AUT University is joining in the fun, with a new brand campaign by Consortium that showcases the work of six researchers who are “helping define the future of our changing world”.