Mike Walsh is what’s known as a ‘futurist’. Somewhat disappointingly, he doesn’t wear a silver boiler suit, he doesn’t employ the services of a rocket pack and he doesn’t know if the Mayans are right about the world ending in 2012. But, by focusing on nascent consumer trends in certain regions that have the potential to become mainstream everywhere else, he does know a thing or two about how the rise of the machines is completely changing the marketing game.
Browsing: Mike Walsh
Members of the marcomms fraternity will be descending on Auckland’s Rendezvous Hotel next month for the Annual Association of New Zealand Advertisers (ANZA) Speakers Summit. And the focus of this year’s event will be on consumer engagement and communication effectiveness in a fast-changing world.