Advertising veteran Mike O’Sullivan passed away on 4 July, bringing an end to his fight against cancer. We invite colleagues and friends to share memories to honour him.
Browsing: Mike O’Sullivan
There was intellectual dissection, there were furrowed brows, there were plates of calamari (hopefully the kind from the sea), there were big jugs of beer, there were raised voices, there were occasional bouts of physical violence and, eventually, there was quorum as a panel of esteemed judges chose New World and Colenso BBDO’s rather fruity Fruit and Vege Pro as the victor in the StopPress/MediaWorks TVC of the Year, with Vodafone’s Piggy Sue and Sky’s Murmuration second and third. PLUS: other category winners for craft, degree of difficulty and clever use of TV.
We keep hearing it: TV is dead and digital is the dream; your ticket to ever-lasting marketing glory. But BrandWorld’s Mike O’Sullivan says TV is still alive and well and consumers’ passion for video shows no sign of letting up.
Originally established as a pre-press company in 1990, Image Centre Group has gradually moved into other areas like design, web development, full service printing, publishing, digital signage and advertising in an effort to bring the idea of an independent, marketing communications group to life. Now it’s added a crucial—and up until now missing—cog to that wheel: the creative heft of Mike O’Sullivan and his business The Collective.
With many joining the media diaspora and leaving the couch in favour of online entertainment options, it hasn’t been an easy year for television broadcasters. But instead of simply admitting defeat and watching the viewers head off into the distance, TVNZ’s head of sales and marketing Jeremy O’Brien led an innovative team that pinched popular shows, further developed on-demand streaming options and took quite a few risks. Here’s what O’Brien has to say about 2013.
Mike O’Sullivan, 64, has never been one for following rules. He’s more about making new ones. His 40-year career has been forged on the ability to think differently and innovate in a way that drives sales. And this has allowed him to become a veritable legend in the industry.
In these fragmented, digital times, the allure and impact of big, expensive brand ads is on the wane. Content marketing is increasingly filling the void and the industry is starting to recognise that substance is more important than style when it comes to advertising. And it’s about time, says Mike O’Sullivan, executive director at BrandWorld and recent inductee into the TVNZ Marketing Hall of Fame.
Following on from some big changes at Droga5 recently, which said goodbye to its foundation client and one of its founding partners, creative partner Mike O’Sullivan has announced the departure of the brand from the New Zealand market after two and a bit years and the arrival of The Collective, a new creative venture with a central hub of five and a network of contractors to call upon.
We broke the story about Andrew Stone leaving Droga5 on Friday to spend more time with his family and do some consultancy work. And that high-profile departure, combined with the recent loss of its foundation client ASB to Saatchi & Saatchi, led to a fair bit of speculation that Droga5 was in a bit of trouble. But Mike O’Sullivan, who has stepped up to fill the leadership role, says the doors are still well and truly open and, with a few new clients and a new management team, the agency is poised for growth.
Masthead advertising company BrandWorld has added another brand to its stable, with The Extra Mile aiming to attract corporates that have positive tales to tell. And it’s got some fairly big names on board to tell them.
Droga5 appoints bcg2’s Chris Long, production house 8com opens up in New Zealand, three agencies fly Kiwi flag at Asian Marketing Effectiveness awards, APN announces its new motoring editor, The Sweet Shop welcomes award-winning UK director to the family, Yahoo! adds two to its sales stable and Aegis Media appoints a shopper marketing specialist.
Last year, Droga5 launched an online trailer for a campaign created for Fiveight, the local distributor of Turtle Beach, a manufacturer of high-end headsets and gaming gear. The clip showed an avid—and fairly cocky—Kiwi gamer who had agreed to head to Iraq to see what a real warzone was like and a fair bit of controversy erupted after its launch, which meant most didn’t get a chance to see it reach its denouement. But the full version is out there—although now under the Fiveight name—and there’s an interesting twist to the tale of the Kiwi gamer known as StatiC.
There were a few raised eyebrows in the industry when Corey Chalmers and Guy Roberts followed the ASB business from TBWA\ to Droga5. Now, after 18 months with the agency, the pair have upped sticks again to fill the role of creative directors at Saatchi & Saatchi NZ, while Droga5 has named Anomaly London’s executive creative director Nathan Cooper as a replacement.
Gamers usually like to escape reality. But, as part of a YouTube campaign for Turtle Beach, a company that designs, manufactures and markets high quality audio peripherals for video game consoles and personal computers, Droga5 NZ has reversed that scenario and taken a 24 year-old Kiwi gamer named StatiC (real name Phil) on a journey through a real warzone, Iraq.
… as Federation adds both staff and clients, Designworks appoints an experienced business campaigner to the new role of client strategist, Magnum hits double figures, Eleven adds two new accounts, Mike O’Sullivan to pass judgement in London and video and social/casual gaming network VENA adds an Asia Pacific COO.
With a collection of interesting characters and adversaries, some fairly intriguing back-stories and plenty of moolah at stake, the move of ASB from its agency of over ten years TBWA\ to Droga5 in June was one of the year’s most captivating stories. Not surprisingly, there’s been plenty of interest around the traps as to what Andrew Stone, Mike O’Sullivan, Jose Alomajan and the team would come up with—and whether the Droga5 mythology was all it was cracked up to be. Well, with a massive refresh of the bank’s brand and a new positioning statement around ‘creating futures’, you can now judge for yourself. But if the responses of the bank’s 5000 staff to the new brand and the confidence the main protagonists have in it are anything to go by, turns out it just might be.
It’s been almost six months since Saatchi & Saatchi’s then chief executive Andrew Stone and executive creative director Mike O’Sullivan packed their bags and wandered out the doors. Not surprisingly, the rumours about their future plans were plentiful, but the major one, that the pair would be getting into bed with Droga5, has now come to fruition.
StopPress has received word from a very reliable source inside Saatchi & Saatchi who wishes to remain anonymous that the rumours are true: CEO Andrew Stone and ECD Mike O’Sullivan are departing.
“It’s time for the truth. Andrew Stone and Mike O’Sullivan will be leaving Saatchi & Saatchi in …