Browsing: Mike Larmer

News
Experienced campaigners don new marketing lab coats as Chemistry blasts off
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One fairly accurate definition of a brand is the sum of all conversations it has with its customers, from the advertising to the call centre and everything in between. And Chemistry, a new agency launched by Joseph Silk from Silk Communications, Andrew Mitchell from Magnet Customer Attraction and Mike Larmer, formerly head of marketing at Mercury Energy and before that managing director of Whybin\TBWA’s direct and digital arm Tequila, thinks there’s a gap in the landscape for an agency that understands the confluence of creativity and technology and can help clients take customer experience marketing to the next level.

News
From sluggish German to lively local: Volkswagen drives off with supreme TVNZ-NZ Marketing award in the boot
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2012 marks the 21st anniversary of the TVNZ-NZ Marketing Awards. And, in keeping with the traditions of the land, it emerged into adulthood this year with a new central theme of Everything Marketing and eight new categories, including financial, technology, automotive, utilities/communications, lifestyle/travel/leisure and sponsorship. And coming out at the head of the field with the supreme award was Volkswagen, with ex-Westpac and soon-to-be BNZ head of brand Ian Moody named as marketer of the year, Whittaker’s Jasmine Griffin named as rookie marketer of the year, Air New Zealand taking the marketing excellence award and Pfizer, Z Energy and Red Witch both picking up multiple awards.

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Tiki Taane’s good energy
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Mercury Energy is celebrating New Zealand’s “good energy” in its latest TVC. Tiki Taane has that in spades, and has happily lent his talent to the ad, which was made by TBWA\Tequila, with the Always On My Mind singer recording a new version of Over the Rainbow and donating all proceeds from the sale of it to Starship Hospital. What a good country!