After a fair bit bureaucratic faffing, the clean zones for the Rugby World Cup 2011 have been announced, so agencies and advertisers now know where they can and can’t put their marketing during the tournament. And in some cases, the restrictions are quite extensive.
Browsing: Mike Jaspers
RWC ‘clean zones’ finally established
Lips tightened, cats remain in bag for RWC marketing campaign
The first phase of the Rugby World Cup (RWC) 2011’s big international marketing effort will be launched in Auckland today and everyone involved is remaining extremely, disappointingly but impressively tight-lipped about the whole thing.