Long before Online Republic was the Kiwi success story sold to Australia-based Webjet for $85 million, former StopPress writer Sim Ahmed wrote a piece in 2013 telling the story of how the company’s founder Mike Ballantyne discovered success by moving away from ego-stroking digital campaigns and focusing on the unsexy—but increasingly important—realm of search engine marketing. Today, we revisit this tale.
Browsing: Mike Ballantyne
In his former life in adland, Online Republic co-founder and president Mike Ballantyne was part of a like-minded creative team, all pulling in the same direction to take on Auckland’s big agencies. That made him a big believer in assembling and locking in key talent — something he credits for the success of his current e-commerce venture Online Republic.
Digital, online, interactive, cyberspace, the intertubes … whatever you like to call it, there’s no denying it’s all up in everyone’s face at the moment—and it’s growing rapidly (not your face, the techy space). And, as we’re sure you’ve noticed, this evolution is having a rather large impact on the marcomms industry. So, not surprisingly, there is a huge appetite for stories and information on the subject from those who are hoping to harness it. As such, the March/April edition of NZ Marketing magazine is dedicated to all things digital, from search engine marketing to the changing face of TV to the importance of social media to the need for agile thinking to the rise of collaborative consumption and plenty more inbetween.