Microsoft has recruited conceptual photographer Garth Badger, architect Angus Muir and illustrator Kelly Thompson to launch its Surface Studio product.
Ipsos has released the results of its ‘Most Influential Brands in New Zealand’ study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Jordanna Murray, Microsoft New Zealand’s Windows and Surface product marketing manager, has to say.
Microsoft NZ is giving Kiwis the chance to bring their dreams to the surface in a new competition campaign, with the help of Y&R, in which one winner will receive a year’s salary to unleash their creativity.
Microsoft is doing a pretty good job of reaching younger people through its marketing. It’s obviously noted that filming an ad of a laptop, slow panning over all of its sexy angles isn’t quite going to cut it anymore, at least not for all audiences. Recently it teamed up with Fairfax for a content partnership called The Change Makers to spruik its Surface Pro 4, which saw it reach out to a younger audience through the stories of New Zealanders-cum-influencers doing great things.
Microsoft’s combined offerings topped Facebook in last month’s website rankings, with Google unsurprisingly coming out on top according to a Nielsen report that tracks unique audience across all web browser usage, but does not include the use of mobile apps. Further down the list, Stuff retained its lead over the NZ Herald.
Nielsen has released its annual list of the top ten websites Kiwis visited over the course of December. And while the list was populated by the usual suspects, there were a few surprises in terms of the year-on-year changes for some of the websites.
Two weeks ago, Google announced it would stop selling its Google Glass Explorer, which went off the market on January 19. And this news coincided with an announcement from Microsoft on the release of a prototype of Hololens, a PC headset that runs on Windows 10.