A few years ago, Michelle Pratt and Nikki Prendergast were sourcing toys for their New Shoots early childhood centres. And they realised they had no way of knowing where the products came from – or if children made them. So they created an accreditation system and charity foundation Child Labor Free (CLF) to help businesses show consumers that their supply chains are free from child labour and, after two years and with the help of Saatchi & Saatchi, it launched last week and it already has New Zealand Fashion Week on board as a partner, with fashion brands such as Hailwood, Kate Sylvester, Nom*D, Ruby and Stolen Girlfriends Club piloting the scheme.
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The kids aren’t alright: Child Labor Free and Saatchi & Saatchi bring conscious consumerism to the fore with new scheme