Browsing: Michelle Boag

Boag joins forces with experienced PR campaigners, cuts ribbon on new agency

After a one-year stint as executive director at Ogilvy, former National Party president and PR recruiter Michelle Boag has kicked off her newest venture, a strategic communications company with Cedric Allan, a former national president of the Public Relations Institute of New Zealand, and Andrew Pirie, who worked as the strategic communications advisor for Auckland Airport and spent more than a decade overseas as the Asia Pacific head for global PR firm Weber Shandwick. 

Movings/Shakings: January 16

New year, new (and even some pre-Christmas) news in this bumper edition of Movings/Shakings, as Saatchi & Saatchi kicks off its Creative Collective with two hires, DDB adds a six pack to the creative coterie, tributes flow for Wellington’s Mike Boekholt, Adshel announces its new marketing director, Michelle Boag farewells Ogilvy, Courtney Lambert exchanges Fairfax for Xero, Kath Hurley swaps the MPA for the MA, NZ Lotteries chooses its new chief, Holly Dean takes a break from The Sweet Shop, and Cliff Joiner switches allegiance.