After a one-year stint as executive director at Ogilvy, former National Party president and PR recruiter Michelle Boag has kicked off her newest venture, a strategic communications company with Cedric Allan, a former national president of the Public Relations Institute of New Zealand, and Andrew Pirie, who worked as the strategic communications advisor for Auckland Airport and spent more than a decade overseas as the Asia Pacific head for global PR firm Weber Shandwick.
Browsing: Michelle Boag
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Boag joins forces with experienced PR campaigners, cuts ribbon on new agency
Movings & Shakings
Movings/Shakings: January 16
New year, new (and even some pre-Christmas) news in this bumper edition of Movings/Shakings, as Saatchi & Saatchi kicks off its Creative Collective with two hires, DDB adds a six pack to the creative coterie, tributes flow for Wellington’s Mike Boekholt, Adshel announces its new marketing director, Michelle Boag farewells Ogilvy, Courtney Lambert exchanges Fairfax for Xero, Kath Hurley swaps the MPA for the MA, NZ Lotteries chooses its new chief, Holly Dean takes a break from The Sweet Shop, and Cliff Joiner switches allegiance.
News
BP to Kiwi drivers: don’t worry, be road happy
There’s been plenty of heated discussion about the new Z brand that’s being rolled out in New Zealand at the moment. Now BP has joined the petrol party with a big new brand out of Ogilvy NZ.