ANZ’s customer satisfaction levels have improved substantially since it took over The National Bank in 2003, says Roy Morgan’s Michele Levine. So she thinks the timing for a change is as good as it could be.
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Roy Morgan has a long history of customer satisfaction research, particularly in the banking space. But it’s expanded its reach with its latest initiative in an effort to reward Kiwi brands across 24 sectors that have the best customer satisfaction ratings.
You may have seen the worm on telly last night, when up to 1600 people from all over New Zealand gave their second-by-second reactions to the Leaders’ Debate on TV3 with Roy Morgan’s Mobile Reactor, an app downloadable to smartphones. TV3 compared that worm with the one provided by their studio audience of 65 undecided voters. But can the technology assist in the advertising realm?