Y&R New Zealand’s digital and interactive specialist arm VML@Y&R is now up and running, with Nigel Hammersley and Michael Gregg, two of New Zealand’s most experienced digital practitioners, taking charge of the newest addition to the global network.
The Interactive Advertising Bureau of New Zealand (IAB) and PricewaterhouseCoopers (PwC) have released the online advertising expenditure figures for Q2, 2010. And whaddya know, yet more massive growth, especially—and surprisingly—in the often-lambasted display advertising category.
Air New Zealand’s daily deals website grabaseat.co.nz has appointed Trade Me’s advertising sales team to manage its existing advertising placement programme from 1 August, making it the second external website along with interest.co.nz to have its advertising exclusively sold by the Trade Me team.
Michael Gregg, chair of the Interactive Advertising Bureau (IAB) and advertising director at Trade Me, will be stepping down from both roles in August, swapping acronyms and tech-speak for boating, skiing, fly fishing, the collection of delicious fruits of the sea, the removal of old man’s beard and the long overdue doing up of his bach in Havelock in the Marlborough Sounds.
You know it was a bad year when an industry organisation comes out and says it’s fairly happy with a significant core revenue decline. But that’s exactly what the papers have done after the release of the Advertising Standards Authority’s New Zealand Advertising Turnover scorecard. Online, however, is sitting pretty as the only sector to notch up an increase.
The latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers Insight Report shows the total online ad spend in New Zealand for 2009 coming in at $213.89m, a 10 percent increase from 2008 ($193.15m). And, while this could be viewed as modest growth when compared to previous years, Michael Gregg, the IAB chairman, believes it demonstrates marketers’ confidence in online as a medium that delivers results when budgets were being cut on other media.