Browsing: Michael Fox

Opinion
If the shoe fits, share it
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Michael Fox set up online shoe company ‘Shoes of Prey’ after leaving Google in April 2009. Like many others, he believed he had a compelling business idea: to sell customisable women’s shoes and do it entirely online. And to level out the playing field against all the major retailers, Fox crafted a way of creating huge online buzz.

Awards/events
Social Media Junction: part deux
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After a hugely successful inaugural conference in May that attracted more than 200 Kiwi marketers, Social Media Junction is returning for its second edition with six international speakers on 16-17 November at SkyCity in Auckland. And the theme this time around is ‘Achieving ROI in your Social Media Marketing Strategy.’