Movings & Shakings
Movings / Shakings: 20 May—UPDATED
Industry happenings at Y&R, Novo, Designworks, Dots and Crosses, NZME, OMSA, Mi9, AppNexus, PRINZ, Photography Films, Eat My Lunch.
Browsing: Mi9
Opinion
The end of niche websites? Why programmatic buying is a threat to the species
Today’s internet world feels like the Permian period, the disastrous era more than 250 million years ago when a vast number of species became extinct. This time the species facing extinction is the niche website, says Dan Robertson.
News
Mi9 touts versatile approach to email advertising
Mi9 is locally launching the versaTiles ad format it rolled out across the Tasman about six months ago, which it says makes it more accessible for advertisers to spread their message via email. The local versaTiles release follows Hotmail’s relaunch as Outlook.com, which has 1.2 million account holders in New Zealand.
News
Nine Entertainment Co buys Microsoft out of Mi9
Nine Entertainment Co recently announced it would take full control of Mi9 (ninemsn Pty Ltd), acquiring Microsoft’s 50 percent share in the joint venture. However, Mi9 will keep representing Microsoft’s suite of ad products under a long term strategic partnership.
News
Newly appointed IABNZ chair says he won’t have anything to do with SMI
Daniel Robertson replaces The Radio Network commercial director (via Yahoo New Zealand) Laura Maxwell-Hansen as chairperson, who left the position in May.
Movings & Shakings
Movings/Shakings: 12 April
Lou Kuegler moves up the chain in Asia, Ngage Media finds a new head of sales, Icebreaker focuses on digital, Accentuate adds some academic rigour, Purple Sherbert announces a little addition, and Mi9 adds another.
Movings & Shakings
Movings/Shakings: 15 January
The ham has run out, the afternoon naps are no more and the working masses are now mostly staring forlornly at their screens once again. Here are some of the moves and shakes that occurred before, during and after the Great New Zealand Slow Down, including new things for Guy Cousins, Renee Parsons, Kenny Yeon, Starseed PR, Bullseye, Senate, Mi9, and DB Breweries.
Opinion
Confessions of an advertising standards nitpicking professional
Around one year ago, Mi9’s Dan Robertson put his hand up to be a representative of the ‘dark side’ on the ASA complaints board. To his surprise, that label turned out to be bang on, with advertising that would in most cases generate complaints in other mediums often flying imperiously online. And, as online advertising takes a bigger slice of the pie, he thinks that needs to change.
Movings & Shakings
Movings/Shakings: 10 August
NZ Lotteries is in the money, Metro announces a new art director and Mi9 names one of its own as sales manager for its new ad network.
News
Oh behave: Mi9 swallows up MSN NZ, spies gap for behaviourial advertising network
MSN NZ has launched its new corporate umbrella brand Mi9, a joint venture between Microsoft and Nine Entertainment company, in New Zealand. And, at the same time, it has also officially launched the Microsoft Media Network (MMN), which general manager Liz Fraser claims is already the country’s largest advertising network offering behavioural targeting.