Industry happenings at Metro, TRA, Chemistry Interaction, Motion Sickness, KBR Digital, Dentsu Aegis and 3rdeye.
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It’s no secret that media agency folks look forward to the Beacons every year. In many ways, the celebration of great work is the culmination of a year of late nights, impossible deadlines and the daily grind. The only problem is that it’s over in a flash, and the 365-day cycle starts all over again. Well, Bauer has this year developed a bespoke magazine that will let attendees hold onto the moment for a little longer.
After around five years as editor of Metro, Simon Wilson recently sent his final issue off to the printers and stepped into a new role where he aims to do more writing and less wrangling. And he signed off with an editorial that editors—and advertisers—could all learn something from.
Whether you're a copywriter, a journalist, a press release peddler, a social media guru or a 'content producer', it's worth paying a visit to departing Metro editor Simon Wilson's school for people who can't write good. Here's what he's learned about the mysterious art of writing over the years.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here's what Simon Wilson, editor at Metro, thought about 2014.
One particular magazine cover has been generating plenty of discussion and plenty of entertaining responses (Homer Kimpson takes the win) in recent days. Not surprisingly, Kim Kardashian's effort for Paper caught the eye of Coverjunkie, a website that celebrates "creative covers and their ace designers". And a few local efforts from Next, Metro, North & South and Threaded, have also been featured recently.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Metro's Cheap Eats issue, which celebrates Auckland’s 100 best dinners under $20, is always a pretty good seller for Bauer. But it's decided to take its promotions up a step and make a teaser video showing that with so much affordable food on offer, stretchy pants—and impeccable grooming—are essential.
Metro magazine has its own shiny new iPad app, which stands alone outside the MagShop app previously used by the title.
Taste magazine is following in the footsteps of its Bauer stablemates Cleo and Metro with a new web presence. The new site is set to tap into the growing global hunger for information about food and cooking.
Metro claims to be "the most trusted guide to eating in Auckland". And the title is playing to its strengths and moving to where its audience is increasingly looking with the launch of Metro Eats, a new mobile app that was developed by Satellite Media and combines content from the magazine's Top 50 Restaurants, Top 100 Cheap Eats and Top 50 Bars.
NZ Lotteries is in the money, Metro announces a new art director and Mi9 names one of its own as sales manager for its new ad network.
Nearly 30 years after Bob Jones famously smacked over TV reporter Rod Vaughan, Jones has beaten the unlucky Vaughan a second time – to win New Zealand’s most famous media award. In a cruel twist, Jones fought off Vaughan to win the latest Alcohol Press Sponsorship Award (ASP) as a result of the National Business Review’s announcement that Vaughan had joined the business newspaper’s staff.
Bow down before the newsy melange and marvel at its tremendous interestingness.
Throwing the design of the Metro cover over to a bunch of ad creatives has lead to a “scratchable” magazine cover and an award for Samantha Holmes of Hamilton agency Brandish.
Metro magazine has been revamped – again. The Auckland darling’s latest botox treatment gets a thumbs down from long time Metro friend (and StopPress critic) David MacGregor. Plus, we have some breaking news about the Citymix & Metro merger.Metro is an old friend. It showed up on the newsstand the ...