Taking the beep test is something of a rite of passage for many young Kiwis. And Heart Kids and Method have put a modern, cricket-based spin on it in an effort to raise awareness of the charity.
Consumers—especially the younger ones—are increasingly checking out whether companies have been naughty or nice. And research shows an average of 55 percent of global online consumers are willing to pay more for products and services from companies that are committed to positive social and environmental impact. So, as Kath Dewar writes, it pays to keep it clean.
…as Jim Tully and Peter Bush take their place among New Zealand’s media greats; Freeman’s Bay indie Republik opens an Australian office; the Saatchi & Saatchi regional HQ shifts to Singapore from Sydney as Chris Foster takes on a big new Asia Pacific role; Fairfax looks for some creative, integrated inspiration in its new Auckland offices; and Method Studios is acknowledged for its digital work at the New York Communicator awards.