Browsing: Merino New Zealand

Remember this? Merino New Zealand’s marketing master-stroke

For 150 years, New Zealand’s Merino fibre was largely invisible, as it was sold into a world commodity market that was dominated by high-volume producers and then diluted into blends. But in 1995, the growers decided to take a stand and Merino New Zealand was set up. And in 1999, it was awarded the Supreme Marketing Award and Business-to-Business award for lifting the fibre out of the commodity basket and positioning local merino at the highest end of the international market.