52 overly sensitive souls complained to the ASA about DDB’s last ad for Stihl because they felt it lacked sensitivity and was disrespectful of death. The vast majority, including the agrarian warriors who buy such machinery, embraced the dark humour. Thankfully, the ASA saw sense and none of the complaints were upheld. Well, the complainers will probably have their pens at the ready again after the latest in the Stihl series ‘Mercy Dash’ went live last night and while the death isn’t quite as overt this time, it’s still lingering there entertainingly in the background.