articles tagged 'MEMA'

Warning sent out as RWC authorities get set to pounce on opportunists

  • Marketing
  • February 10, 2011
  • Ben Fahy
Warning sent out as RWC authorities get set to pounce on opportunists

A senior Wellington intellectual property consultant is warning Kiwis and small businesses hoping to take advantage of the commercial opportunities afforded by the Rugby World Cup that, when it comes to protecting the interests of the tournament's commercial partners, the authorities are likely to be just as vigilant as their FIFA companions were at the Football World Cup in South Africa. But not everyone thinks New Zealand's business opportunists will have their hands completely tied by the supposedly draconian rugby overlords.

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Just one year out and questions on RWC 'clean zones' still to be answered

  • Marketing
  • September 6, 2010
  • Ben Fahy
Just one year out and questions on RWC 'clean zones' still to be answered

DHL announced its sponsorship of the Rugby World Cup today (and to celebrate Grant Fox kicked a rugby ball off the Skytower). And while the rules for the tournament's official sponsors seem fairly clear, media owners, media buyers and the host of other companies that haven't forked out but are hoping to jump on the RWC marketing bandwagon are still waiting to find out from the government how the Major Events Management Act (MEMA) could affect marketing activities, particularly when it comes to out-of-home media.

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Lawyers to marketers: "Know thine Rugby World Cup enemy"

  • Marketing
  • July 8, 2010
  • Ben Cain and Ian Finch
Lawyers to marketers: "Know thine Rugby World Cup enemy"

With the Rugby World Cup only 18 months away, many businesses are thinking about how they can leverage off this event. And the prudent answer is ‘very carefully’, bearing in mind the provisions of the Major Events Management Act 2007 (MEMA).

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