Browsing: Melissa Fletcher
Ecostore’s latest campaign has been pushing the ‘I’m not a guinea pig line’ to encourage consumers to opt out of using nasty chemicals often found in other baby, beauty, body and household cleaning products. Now, in what it claims is a marketing first, it’s taking that idea a step further by trying to get consumers’ entire Facebook networks to do the same.
The last billboard ecostore put up outside its flagship Freeman’s Bay store in Auckland was an image of what looked like a dog covered in spaghetti sitting in front of a curtain. And it has followed up the ‘un-billboard’ with another artistic and environmentally friendly effort, an ‘eco-billboard’ created by Special Group and DDB’s ex head of art Mike Davison to advertise its spring sale.
It seems the print media’s dastardly scheme to get aggrieved companies to take out full page ads is working: after Air New Zealand responded to a Listener editorial with a cheeky video featuring Rob Fyfe, a dedicated website and a few full-pagers, ecostore has decided to follow suit, joining the reactionary party last weekend after an article in the Herald about washing powder ruffled its eco-feathers.