Browsing: Mel Reece

Branding around The Block

TV3 has matched rival TVNZ’s talent show announcement with an ace card of its own. The much anticipated local version of hit renovation show ‘The Block’ is one step closer, with the ‘fab four’ sponsors announced. Bunnings, Kiwibank, Mazda and Wild Bean Café are the inaugural ‘foundation partners’ of this long awaited local series, and the call has gone out for contestants. Three million Aussies watched the final live show, of the most watched series in Australia, where it consistently out-rates Masterchef.