In an effort to lift the levels of diversity across the marketing, advertising and communications industry, the Commercial Communications Council (CCC) has formed a Diversity and Inclusiveness Council. PLUS: It’s launched a voluntary survey to better understand the current state of diversity.
Browsing: Megan Clark
Copper’s Megan Clark spent six days judging the Promo & Activation category at Cannes. And here’s what she learned.
I was lucky enough to recently attend the largest Event & Experiential Marketing summit in the world in Chicago. I immersed myself in three days of learning with over 500 others from around the world and came away feeling a whole bunch of things: inspired (absolutely), brain whipped (definitely), and connected (in a myriad of ways). But mostly I feel charged up about the future of the industry in New Zealand.
Last year the PR and Experiential industry—and many from outside it—got into a rather heated debate about the merits of campaign measurement and, specifically, the controversial role of AVE (advertising value equivalents) in PR measurement. Now, after running a local survey, studying global trends and listening to a range of opinions, the CAANZ Marcomms Leadership Group has developed a guideline that sets out some clear parameters for measurement and offers a list of metrics for consideration, including our old friend AVE.
Megan Clark has been elected chair of the CAANZ Marcomms Leadership Group (MLG), replacing Claudia Macdonald, who is stepping down following her two-year term in the hotseat.
After delving into the murky waters of PR measurement earlier this year, the CAANZ Marcomms Leadership Group, along with the Marketing Association and New Zealand online research company Buzz Channel, is now aiming to find out how much of the marketing pie the PR and Experiential realm has by conducting a nationwide survey.