articles tagged 'Megan Clark'

The Commercial Communications Council to champion diversity through a new council

  • Media
  • July 12, 2017
  • StopPress Team
The Commercial Communications Council to champion diversity through a new council

In an effort to lift the levels of diversity across the marketing, advertising and communications industry, the Commercial Communications Council (CCC) has formed a Diversity and Inclusiveness Council. PLUS: It's launched a voluntary survey to better understand the current state of diversity.

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Spikes Asia: Megan Clark's inspiring jury duty

  • Advertising
  • September 30, 2014
  • Megan Clark
Spikes Asia: Megan Clark's inspiring jury duty

Copper's Megan Clark recently judged the promo & activation and direct categories at Spikes Asia. And here's what she learned.

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Movings/Shakings: 8 August

  • Movings/Shakings, brought to you by Marsden Inch
  • August 8, 2014
  • StopPress Team
Movings/Shakings: 8 August

Industry happenings at Springload, DesignWorks, NBR, MediaWorks, The Muesli Hub, GrabOne and Spikes Asia.

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Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Cannes Lions 2014: behind-the-scenes with Megan Clark

  • Cannes Lions
  • June 18, 2014
  • Megan Clark
Cannes Lions 2014: behind-the-scenes with Megan Clark

Copper's Megan Clark spent six days judging the Promo & Activation category at Cannes. And here's what she learned.

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State of the experiential nation

  • Opinion
  • June 15, 2012
  • Megan Clark
State of the experiential nation

I was lucky enough to recently attend the largest Event & Experiential Marketing summit in the world in Chicago. I immersed myself in three days of learning with over 500 others from around the world and came away feeling a whole bunch of things: inspired (absolutely), brain whipped (definitely), and connected (in a myriad of ways). But mostly I feel charged up about the future of the industry in New Zealand.

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voices

I'll AVE 'ya: CAANZ MLG sits on measurement fence, promotes different approaches in PR and Experiential ROI guide

  • Marketing
  • July 28, 2011
  • StopPress Team
I'll AVE 'ya: CAANZ MLG sits on measurement fence, promotes different approaches in PR and Experiential ROI guide

Last year the PR and Experiential industry—and many from outside it—got into a rather heated debate about the merits of campaign measurement and, specifically, the controversial role of AVE (advertising value equivalents) in PR measurement. Now, after running a local survey, studying global trends and listening to a range of opinions, the CAANZ Marcomms Leadership Group has developed a guideline that sets out some clear parameters for measurement and offers a list of metrics for consideration, including our old friend AVE. 

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Shifty business...

  • Digital
  • July 7, 2011
  • StopPress Team
Shifty business...

... as Dean Howie heads for Hawaii, EMANZ passes the executive baton, Next looks for a new editor, Waxeye launches a new surf-related loyalty scheme, Supply picks up a Dieline award and Belkin makes some changes at the top.

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Copper's Clark to sit on Marcomms Leadership Group throne

  • Marketing
  • May 17, 2011
  • StopPress Team
Copper's Clark to sit on Marcomms Leadership Group throne

Megan Clark has been elected chair of the CAANZ Marcomms Leadership Group (MLG), replacing Claudia Macdonald, who is stepping down following her two-year term in the hotseat. 

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Survey to slice marketing pie as PR and experiential types question their worth

  • Marketing
  • December 6, 2010
  • StopPress Team
Survey to slice marketing pie as PR and experiential types question their worth

After delving into the murky waters of PR measurement earlier this year, the CAANZ Marcomms Leadership Group, along with the Marketing Association and New Zealand online research company Buzz Channel, is now aiming to find out how much of the marketing pie the PR and Experiential realm has by conducting a nationwide survey.

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