articles tagged 'Mediaworks'

Movings/Shakings: 3 July

  • movingsshakings
  • July 3, 2012
  • StopPress Team
Movings/Shakings: 3 July

As Lion says goodbye to one of its prize marketers, Frith Morrissey joins TBWA\, Will Seal shifts from PR to media and JWT's Rod Prosser heads for France.

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MediaWorks lays some solid promo blockwork, embraces show's DIY spirit and keeps it inhouse

  • Marketing
  • June 29, 2012
  • Ben Fahy
MediaWorks lays some solid promo blockwork, embraces show's DIY spirit and keeps it inhouse

The Block is going off in Australia at the moment as it reaches the final stages of the current season, and MediaWorks is doing its best to ensure the same thing happens for the first season of the New Zealand version, launching a full-scale marketing assault created by the inhouse team that's been pretty difficult to miss.

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MediaWorks cuts CBS ties, Prime takes up the slack

  • Media
  • May 30, 2012
  • Ben Fahy
MediaWorks cuts CBS ties, Prime takes up the slack

MediaWorks TV has confirmed it will be not be renewing its output deal with CBS and is instead shifting the funds into the creation of local content. And Sky's free-to-air channel Prime has taken over the rights and signed up for its first ever output deal. 

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Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
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MediaWorks rejoices as More FM claims clean sweep at NZ Radio Awards

  • Marketing
  • May 18, 2012
  • StopPress Team
MediaWorks rejoices as More FM claims clean sweep at NZ Radio Awards

52 awards acknowledging on-air personalities, programming, news and sports reporting, promotions, creativity and production, sales and community involvement were handed out via webcast last week at the 2012 New Zealand Radio Awards, and MediaWorks Radio is claiming victory after nabbing 21 of them, with More FM taking all three station of the year accolades.

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Home is where the brands are as The Block claims a local first

  • Marketing
  • May 16, 2012
  • Ben Fahy
Home is where the brands are as The Block claims a local first

The Block is one of the biggest reality TV shows in the world. In Australia, where the show began, it remains the highest-rated television series of all time, and over 350 episodes have been produced in the UK, USA, Israel, Russia, Romania, Belgium, the Netherlands and Scandinavia. Given New Zealand's penchant for property, it's perhaps surprising it's taken this long to arrive here, but it's landing soon and MediaWorks is claiming a first for a major New Zealand television series by allowing foundation partners whose brands are integrated into the show the ability to use the stars in commercial campaigns outside the broadcast of the programme.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Woohoos all round as The Simpsons' 500th episode delivers record eyeballs for Four

  • Advertising
  • May 10, 2012
  • StopPress Team
Woohoos all round as The Simpsons' 500th episode delivers record eyeballs for Four

MediaWorks and Special Group put a bit of effort into promoting the Sunday showing of The Simpsons' 500th episode. And it worked, with nearly a quarter of a million viewers aged 5+ tuning in to the show, the most viewers since the channel was launched in February last year.

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Special Group's 'Springfield Shopper' impresses Simpsons fanboys, takes NAB honour

  • Advertising
  • May 3, 2012
  • StopPress Team
Special Group's 'Springfield Shopper' impresses Simpsons fanboys, takes NAB honour

The Simpsons is celebrating the screening of the 500th show and Special Group is doing a bit of celebrating itself because the newspaper ad to promote the milestone that was filled with famous moments from the show has been awarded the NAB ad of the month.

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Watch sexy vids, tell joke, win 7 Days LIVE tickets

  • Advertising
  • May 1, 2012
  • StopPress Team
Watch sexy vids, tell joke, win 7 Days LIVE tickets

When it comes to comedy, the Kiwi cultural cringe seems to have steadily departed and many of our local humour mongers are now popular drawcards, both on TV and in person. MediaWorks has focused heavily on comedy with its programming on both 3 and Four, and it continues to sponsor and broadcast the New Zealand International Comedy Festival (it is showing last week's sold-out comedy gala tonight from 8.30pm-10:30pm). To celebrate this year's edition, it's put a few of its seductive stars in front of a well-vaselined camera and created some channel idents around the theme 'Comedy is Sexy'. But if that's not enough comedy for you, we've got a 7 Days VIP Prize Pack to give away, which includes 2 x tickets to 7 Days LIVE at SkyCity Theatre on Thursday 3 May. So tell us a joke and we'll give the funniest one the booty. 

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As questions linger over 60 Minutes, MediaWorks expands current affairs offering with Three60

  • Media
  • April 30, 2012
  • Ben Fahy
As questions linger over 60 Minutes, MediaWorks expands current affairs offering with Three60

There's been a bit of chatter in the media recently about whether MediaWorks will renew its licensing deal with CBS and whether the end is nigh for its flagship current affairs show 60 Minutes. That decision is still up in the air, but what is clear is that 60 Minutes host Mike McRoberts and new arrival Guyon Espiner are involved in a new international current affairs show called Three60 that's screening on Sunday mornings and is being sponsored by Massey University. 

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Igloo on ice? Sky/TVNZ joint venture given the once over by ComCom

  • Digital
  • March 16, 2012
  • Ben Fahy
Igloo on ice? Sky/TVNZ joint venture given the once over by ComCom

News surfaced this week that Sky and TVNZ had a date with the Commerce Commission after a complaint was laid about their joint venture Igloo and whether it met merger obligations under Section 47 of the Commerce Act. So if the decision goes against it, will it put the kybosh on the new mid-play TV network?  

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Finger Pluk-ing good: advertisers mix TV with mobile as smartphone app kicks off

  • Digital
  • March 14, 2012
  • Ben Fahy
Finger Pluk-ing good: advertisers mix TV with mobile as smartphone app kicks off

After launching in January, giving away a new car to one person who signed up and doing a fair bit of promotion through MediaWorks' channels, over 43,000 smartphone users have downloaded the Pluk app, which claims to offer an added level of interaction between brands and consumers and was developed by local company Foxtrot Media. And, after the first Pluk-enabled TV commercials went live this week, Foxtrot's managing director Boyd Wason is fairly chuffed with the initial results—and so, he says, are the first clients Holden, InsureMe, Subway and Roadshow.

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FOUR's home of not rugby wins Glossies

  • Glossies
  • February 28, 2012
  • Cath Winks
FOUR's home of not rugby wins Glossies

The January/February round of voting for The Glossies has been tabulated, and FOUR's Home of NOT Rugby in ACP's Metro, cooked up by FOUR and Special Group, has taken top honours with 27 percent of the vote. Yellow Pencil BrandSharp's effort for Red Paris in NZ Marketing got them tantalisingly close, with 26 percent, and Chris Dobbs was third for Working Style in Metro (10 percent). That's two in a row for Special Group...

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It lives! TVNZ and NZ on Air breathe new life into NZ's Got Talent

  • Media
  • February 27, 2012
  • StopPress Team
It lives! TVNZ and NZ on Air breathe new life into NZ's Got Talent

As an array of talent shows fill our screens, the sound of wannabes is nigh-on inescapable. But whatever your opinion on the worth of such content, there's no denying they're popular. And TVNZ is planning to add to the melee with a multi-million dollar local production of NZ’s Got Talent that will screen on TV ONE. 

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Kiwi FM adds an asterisk as local music threshold lowered—UPDATED

  • Marketing
  • February 20, 2012
  • Ruby Porter
Kiwi FM adds an asterisk as local music threshold lowered—UPDATED

As of yesterday, Kiwi FM could add "60 percent" in front of its name, as MediaWorks announced a new format that will see the introduction of 40 percent international music. But while the fully New Zealand playlist is set to be sacrificed, the government cash it receives won't be. 

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Farrelly tags out as MediaWorks' sales director

  • Media
  • February 13, 2012
  • StopPress Team
Farrelly tags out as MediaWorks' sales director

MediaWorks TV is recruiting for a director of sales to replace Linda Farrelly, who has resigned and is taking complete time out for six months. She will rejoin the company in a consultancy capacity later in the year.

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